The city of Eindhoven, The Netherlands, has a new visual identity that could accurately be described as a group energy. The stack of 5 unfavorable/constructive zig zags that comprise the brand (and the bespoke typography that accompanies the task) had been the collaborative energy of a group of inventive companies with roots in Eindhoven. The distinguishing feature of the mark, which is meant to express the ‘energy’ that’s helped flip Eindhoven into a imaginative and technological hotbed (and host of this yr’s Dutch Style and fashion Week), is its “open source” nature: the grid pattern from which the brand is derived supplies regional organizations with a template for producing their personalized variations on the unique model, further emphasizing the collaborative spirit of the city itself.
Credits: Merk Eindhoven, Dezeen
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