Wine fanatics have a new wise telephone app—and a specialty social media platform—over which to get tipsy. Delectable targets the would-be wine connoisseur keen to share his or her wine tasting experiences with like-minded drinkers. By basically submitting a snapshot of a bottle label by means of the Delectable app, wine lovers can now speedily and effortlessly amass an archive of personal wine-centric adventures, thanks to technologies that translates a photograph into item particulars—down to group and region. The data can then be shared, Instagram-design, with fellow enthusiasts whose private forays can be studied and ‘followed.’ A notably enticing attribute helps make it feasible for the user to buy wines by linking directly to a choose group of wine makers by way of the app itself. Delectable? Try intoxicating.
Photographs: Delectable
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